Pop-Tarts Is Bringing Back a Fan-Favorite Flavor

August is here, which can only mean one thing: It's time to start ushering in the season of all things pumpkin. At least, that's the case if you're a grocery store brand. We just didn’t expect it to come from one that was a big part of our childhood summers, one that we reached into the cabinet to get as a snack or a quick breakfast.

That brand is Pop-Tarts and its fall-flavored pumpkin pie toaster pastries have been spotted at Target. Kellogg’s confirmed that yes, Pumpkin Pie Pop-Tarts are back, a good seven weeks before autumn officially begins.

We were first alerted to the early arrival of the frosted Pop-Tarts filled with a spiced pumpkin filling when Instagram’s @CandyHunting spied a box at their local Target. But is it really too early? That depends on who you talk to.

When the account announced that the flavor was “back for the season!” followers quickly weighed in with their thoughts.

Several were psyched for the fall favorite and showed their joy with comments like “a must have,” “yum,” “my fave,” and ”I need to come real soon and get a few boxes.”

Others seemed sad that Pop-Tarts is speeding up time too quickly. “Omg already? I was only just able to track down the summer peach cobbler poptarts,” said one fan. Another said what many were probably thinking, “‘Back for the season’ That season gets earlier and earlier I swear.”

Pop-Tarts isn't the only brand gearing up for fall. Honey Bunches of Oats and Coffee Mate also recently announced new autumn flavors, while International Delight jumped straight to holiday. Whether you’re ready or not, cool-weather flavors are back, and you can choose whether to grab one to enjoy now or wait for the official start of fall on September 22.