There’s a New 'Better Than Ever' Cinnamon Toast Crunch on Shelves Now

Everyone says that breakfast is the most important meal of the day, but so many of us are grabbing a granola bar as we rush out the door. Why does it seem like only the rich and famous have time for a lavish morning routine and breakfast? Well, not anymore now that General Mills is leaning into the loaded lifestyle.

General Mills Launches Loaded Cereal

General Mills is taking three of its iconic cereals and making them bigger and better than ever before. The new line of Loaded cereal features all-new versions of Cinnamon Toast Crunch, Cocoa Puffs, and Trix puffed up and stuffed with a luscious vanilla creme. 

The Loaded creations are meant to elevate your morning routine with bigger, bolder, more indulgent cereal. It’s the same cereal you know and love, just with a little bit more flavor. The Cinnamon Toast Crunch has extra cinnamon and sugar, the Cocoa Puffs are crunchier and chocolatier (someone alert Tim McGraw), and the Trix has a stronger fruity flavor. Plus, of course, the Loaded cereals come in square shapes and are all filled with vanilla creme. 

“Our fans love discovering new ways to enjoy the flavors of their favorite General Mills cereals and our brands love being part of their morning routine,” said Brandon Tyrrell, Senior Marketing Communications Manager at General Mills. “LOADED brings even more fun and flavor to the breakfast table to help our fans max out on life starting the moment they wake up.”

The cereals are arriving at retailers nationwide now and will retail for about $6.88 per box.

General Mills' New 'Get Cereal Rich with Me' Swag

If you want more ways to feel “cereal rich,” General Mills is launching a line of products perfect for that get ready with me (GRWM) energy. 

The Get Cereal Rich with Me (GCRWM) collection has everything you need to start your morning on a luxurious foot. It includes a metallic gold crown-shaped bowl, a comfortable plush robe, and a two-in-one jade roller that doubles as a cereal spoon.

You can order your GCRWM swag bundle beginning Feb. 5 on livinloadedcereal.com. If you don’t get your hands on it the first time, that’s ok; there will be multiple drops through February for you to grab the collection. In addition to the bowl, robe, and jade roller/spoon, each bundle will include extra “Cereal Rich” swag and all three Loaded cereal flavors. 

Between the new cereal and the cozy GCRWM collection, we may never leave the house without eating breakfast again.